CELERY & BEER
Jersey City South is what the NJ Economic Development Authority called Greenville, Jersey City, in their study in 2022 as they ranked us #17 in the list of 50 designated food deserts where the need is high in the state.
We used to be the celery capital in the area, meaning our soil was fertile and rich with nutrients. Our neighborhood's lack of access to food is man-made.
We even made beer here. One of the most successful brewers in the United States before Prohibition was Lembeck. The street you know was named after him.
We not only had enough food to eat but had very big businesses grow out of here.
But how did we end up here?
Henry Lembeck was one of the most prominent figures in Greenville during his time. Not only was he the president of the most successful beer company in the Eastern US before its shut down during Prohibition, but he was also one of the founders of Greenville Banking and Trust Company as well as the director of the Hudson Real Estate Company. He died at his residence at Lembeck Ave & Old Bergen Rd and was buried in Bayview Cemetery in 1904.
Researching the area's old maps and looking through resources like the Library of Congress website to confirm the stories of Celeryville and Mr. Lembeck
Postcards designed & printed
Vinyl designed, cut & hand-applied